Tuesday, February 2, 2010

The Today Show

My guerilla marketing in New York City paid off. Matt Lauer did a wonderul plug for Opie's Goats Organic Goat Milk Soap. Last Tuesday morning, Gail (my mother) and I left our hotel room and took a taxi to 30 Rockefeller Center. 30 Rock. Still dark out, we hit Dean and Deluca for coffee and a muffin. People were already starting to gather outside The Today Show studio, having already gone through mild security and kept at bay with the famous barricades seen every morning on national television.

Shortly after the show starts we are told that the talent would be venturing outside at 8 a.m. and 8:30 a.m. and added that Sharon Osbourne would be Kathie Lee's cohost in the later portion of the program. Hoda was on vacation or something. Anyhow, true to their word, the crew all came out at 8 a.m. and immediately greeted the crowd. Instead of shaking Matt's hand, Gail put a bar of Opie's Goats into Matt Lauer's hand. Walking away, he began to read the label and turned and said, "tell me more, what is Opie, who is Opie, etc." I said, "that's our last name. We raise French Alpine Goats and make soap out of their milk."

He returned to stand next to Meredith, and when the cameras went live Matt said, "Meredith, these ladies wanted me to give this to you. It's Opie's Goats Soap." She looked at the bar, smelled it, and said, "smells good!" And that was our Today Show plug! Just like that.